RSS Retailers
In its recent e-commerce report, The New York Times describes the use of RSS feeds by online retailers. This allows merchants to reach consumers who have created personalized pages on various Web sites. But reporter Bob Tedeschi says there’s still a long way to go: “According to a Forrester survey last year, just 14 percent of Internet users even know what R.S.S. is, and fewer than 5 percent have used it.”