RSS and the Travel Industry
The Los Angeles Times’ “Internet Traveler” column has a review of RSS usability within the travel industry. James Gilden explains that from the end-user’s perspective, unwanted RSS content is less of a hassle the plain old e-mail spam: “if a particular news item fed to your desktop does not interest you, you simply ignore it (unlike e-mail that demands you act on it in some way — read it, delete it, get mad and try desperately to unsubscribe).” But Laura Johnston offers a different way to categorize the recepients: “‘People who tend more toward RSS than e-mail want to be in control’ of the information they receive.”